It is common knowledge that Google’s algorithm has now undergone an update. The impact is that pagerank is no longer the main reference in determining a blog’s position in search engines. Google has implemented a domain authority and page authority scoring system instead. That way, blogs with low page ranks can still get high positions on search engines.
Unfortunately, many beginner bloggers do not pay attention to the meaning of domain authority and page authority. So don’t be surprised if they haven’t thought about how to improve these two important things for your blog. Or maybe you are one of those who don’t know the meaning of domain authority and page authority? If that’s the case, there’s definitely no plan to check domain authority and page authority.
The good news is that in this article I will discuss the meaning of domain authority and page authority. So, you can analyze the quality of the blog and the quality of the blog posts more carefully. This way you can find out the blog’s weaknesses in search engines and how to increase both authorities.
What is Domain Authority and Page Authority?
The definition of domain authority (DA) is a value award in the form of a number that shows the percentage of influence a blog or website has on search engines.
Domain authority (DA) is usually expressed as a score from 1-100. For new blogs, usually the domain authority is still one. However, along the way, this percentage will change to be higher due to several factors.
How to effectively increase your domain authority score?
Because domain autohority refers to the quality of a website or blog, the highest score has a greater chance of winning in search engines. This cannot be separated from several factors that increase a site’s domain authority score. Among them:
1. Domain age
It cannot be denied that the age of a blog site is very important for it to be quickly recognized by search engines like Google. In reality, search engines cannot detect the existence of new sites because there is no content in them. Even when a site already has content, it doesn’t necessarily mean it will be included in the search engines’ plans to compete for high rankings.
However, when you have passed a certain age, around 4-6 months, search engines start to give an increase in your domain authority score to a website or blog. This can be seen because the blog has started to stabilize with the amount of traffic coming in every day. For this reason, the domain authority score of a website/blog can be trusted by search engines.
2. Domain popularity
However, the high quality of a website or blog cannot be separated from how well-known the domain is to search engines. Indeed, there are several ways or tips to increase the popularity of a site using off-page SEO techniques such as blogwalking, sharing posts on social media, submitting to blog directories, online forums, question and answer sites and so on.
It is with the influence of your blog link that is planted on various other people’s sites that the blog’s popularity will be recognized. So that in the end search engines will see that your blog site has a strong appeal to attract potential visitors. It is from their site traffic that search engines can increase your blog’s domain authority score.
3. Domain content
To facilitate the popularity of a website or blog, the presence of content is very important. This is because content acts as a provider of information that visitors will read. Therefore, the more content you have, the higher your domain authority.
The definition of page authority (PA) is a blog page SEO optimization award that is used by search engines to determine the quality of the content they have.
Page authority (PA) is also denoted by a score from 1-100. For new blogs, page authority is usually still zero. However, along the way, this percentage will change to be higher due to several factors. This factor is the quality of the content.
How to increase page authority?
Basically, the Google search engine always wants to present its users with quality information that makes them hungry. Therefore, it is not surprising that along the way, the Google algorithm continues to be updated. In fact, because of this, many websites or blogs are annoyed because their ranking then decreases in search engines.
Regarding this, page authority is the latest way to determine the quality of a blog to be able to occupy the first page of search engines. So, the higher the page authority score, the stronger the guarantee of winning in the competition at the top of search engines. That’s why bloggers are competing to increase the page authority of their blogs.
There are at least several ways to increase your blog’s page authority score, including:
1. Original and unique content
Achieving search engine love for your blog article content is certainly not an easy job. It could even be said to be quite tiring and time-consuming. How could it not be, to produce original content you have to think hard so that the content is unique.
Coming up with plagiarized content will only make your blog look bad to search engines. Instead of getting rewards in the form of lots of traffic, your blog could even be considered spam (garbage) by search engines.
However, if you can set aside time and write original articles, it is possible that your blog’s page authority score will increase. What’s more, if you can write articles that are comprehensive (detailed discussions), well structured, and reliably present information. Of course the page authority score will increase sharply.
2. Link to the blog content page
Of course you can’t depend all your blog pages on a pillar article. Indeed, pillar articles allow your blog to gain huge traffic. But behind that, other blog pages are determined by their respective qualities. So, don’t be surprised if page authority doesn’t develop optimally.
To overcome this problem, it is highly recommended that you plant links to each blog page. It may take a lot of time, but in order to popularize content with search engines, you shouldn’t delay backlinks to your blog page. In fact, it is because of the influence of these backlinks that your blog’s page authority can increase significantly.
3. Pictures or photos
One smart step to increase a website’s page authority score is not to forget about the presence of images or photos on the blog. In fact, traffic to a website or blog can be obtained from images or photos that appear on search engines. Therefore, you should use it as a brief explanation (illustration) regarding the content title.
To use images or photos you don’t need to go with image or vector design skills. Because on the internet there are free images available that you can use for any purpose (including commercial) such as Pixabay.com.
So how do you use images to increase page authority? You simply provide a descriptive alt text on the image. Like the picture below.
In conclusion, once you know the meaning of the two authorities above, be prepared to make your blog popular on the first page of search engines and get a lot of traffic. Namely by increasing the domain authority and page authority scores to be higher using the method above. That way, your blog will truly become an authority blog for internet users.