Referring to creating a professional blog, of course choosing a domain name must be a serious consideration. How could the domain name not indicate what your blog is about? If your blog does not have an appeal to internet users then it is very likely that they will not want to visit your blog.
The problem is that some beginner bloggers don’t pay enough attention to choosing a domain name to start their blog. Moreover, the availability of domain names is becoming increasingly scarce because people are creating personal blogs in droves. So they tend to rush to buy a domain name without doing research or case studies. As a result, they regret midway because the site they manage does not develop according to target.
Therefore, don’t carelessly think about the domain name that you will use for blogging. In fact, choosing a name can also influence the enthusiasm and motivation of a blogger. If you miscalculate, you may fail to become a successful blogger because you are not confident in managing your blog.
Tips for choosing a good domain name for beginner bloggers
1. Contains the targeted keywords
Because they feel it suits the domain name, beginner bloggers often ignore the blog topic in it. So it’s not uncommon for them to use slightly strange names, one of which is (sorry if anyone is offended) “Terselubung.com” or “Jagajarak.com”. Indeed, you can use it for blogs. However, the name actually does not reflect brief information about the topic discussed.
When you decide to create a blog, think 2-3 days about choosing a domain name. Make sure the name contains keywords that clearly match the niche of the content you are going to create. That way, your blog will easily compete in search engines because readers will know for sure that they have entered the right site.
2. Easy for internet users to remember
After you have determined the topic and keywords you will target, the next step is to ensure that the domain name is easy to remember. Bloggers usually choose 2 syllables such as “PenulisArtikel.com” or “HaloBlogger.com”.
Unfortunately, using a domain name with 2 syllables makes the search process even more difficult because it is already used by someone else. In this situation, you are forced to add 1 more word. However, it actually doesn’t matter to other people as long as the domain name has a clear meaning. This is what happens with “TipsMenulisBuku.com” or “CaraMenulisArticle.com”, even though it consists of 3 words, the domain name is still easy for people to remember.
3. The existence of “.com” is better
To look competent, you have to buy a TLD (Top Level Domain) domain as a complement to the domain name. Indeed, there are many TLD domain choices available, including “.Com”, “.Net”, “.Org”, and others. Even if you are interested in domains with a country of origin, for Indonesia there are “.Web.Id”, “.My.Id”, “.Id”, “.Or.Id” and others.
However, bloggers are more familiar with the suffix “.Com” (around 40% of internet users) followed by other TLD domains. In fact, you know that the founder of “ProBlogger.Net” had to buy “ProBlogger.Com” to make it easier for internet users to access it.
However, you may be aware that this blog uses the TLD domain “.Net”.
This is because “ IdWebHost.com” have shared a free domain so I can take advantage of it. (Opportunities shouldn’t just pass by, right?). Moreover, I also manage another blog with the existence “.Com”. So, this blog is not the only one that I manage.
4. Reflect your own trademark (own brand)
When you are dealing with millions of internet users, of course you have to have your own uniqueness to attract them through your blog. You should use a domain name that reflects the new brand, namely your own brand. It’s not easy when referring to the hard work that must be done when promoting a blog. However, this is better if you have a target to grow the business.
You can associate a domain name that reflects your own trademark with your type of business. In this case, you can connect your identity name or nickname and type of business as a domain name. These include “NatashaBatik.com”, “ButikBuTutik.com”, or “JokoMebel.com”.
5. Avoid including big brands in your domain name
One of the taboos of raising a business venture is not involving big brand names in your domain name. This is very important considering that big brands tend to be sensitive to fraud. So it’s not surprising that domain names that are similar to or involve big brands usually end in subpoenas or court. Of course, as an independent business owner, your chances of winning against them are very small. You may be charged the costs of paying for their losses.
Therefore, avoid including big brand names in your domain name. Don’t refer to the product you are selling because if you are not their official agent then your site will be in trouble.
So, if you sell Oppo cellphones, don’t choose the domain name “TokoOppoMandiri.com” or “TokoOppoBersinar.com” or similar. Apart from that, avoid domain names that are similar to big brands such as “TokoOpp0.com” or “JualanHpOOpp0.com”, etc. It’s better for you to be confident in your personal brand so you can focus and be safe from copyright problems.
6. Avoid using symbols
Even though it looks trivial, actually using symbols makes it difficult for other people because punctuation marks or numbers are often forgotten when typing. Regardless of the number of words in your domain name (2 or 3 words), this symbol is actually rarely used by world bloggers. They feel that this only prevents readers from wanting to visit.
Therefore, avoid domain names with symbols such as hyphens (-) or other punctuation marks and numbers. Among domain names with punctuation, for example “ButikBuTutik90.com”, “Natasha-Butik.com” and others.
7. Don’t use SARA or negative domain names
A potentially bad domain name on search engines is negative content. It is not without reason that this happens because negative and racist content tends to damage morals and advertisers. So it’s not surprising that this type of content is difficult to participate in the Google Adsense PPC (Pay Per Click) program.
From here you have to think logically and scientifically. You don’t want to create a blog with a domain name that has limited monetization methods. Even though currently PPC is being targeted by bloggers to make money besides affiliates and sales.
In conclusion, regardless of your goal of becoming a blogger and creating a personal blog, try to have a thorough plan and a clear target audience. That way, you can adjust your domain name to the topic you want to share with visitors.